For a world in which mobility is the most essential item, safety is another growing concern, but especially for women and children. A new, innovative ride hailing app, Safher has come in to revolutionize the industry. Unlike global players such as Uber, Careem, InDrive, Safher is built around the idea of empowering women and creating a safer environment for its passengers. And it’s not just a ride; it’s a way to help make commuting safer and more inclusive.

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Why Safher? A Mission Rooted in Care

Safher is beyond a business venture, it’s a purpose driven initiative. The app was created to address a critical need: Daily routines, commutes, women feeling unsafe doing so, parents worried for their children’s safety. Our mission at Safher is to not only make transportation convenient but to do so safely, affordably, and empoweringly.

Designed with a service model for women and children exclusively for a safe ride to a life less clutched, Safher promotes every ride as one step closer to a life free and trustful in public transportation again.

What Makes Safher Stand Out

In a crowded marketplace dominated by apps like Uber, Careem, InDrive, and Yango, Safher carves its own niche with several standout features:

1. Exclusive Focus on Safety

At the center of its service, Safher puts women and children. Unlike some of the competitors that serve a general audience, Safher is purpose built to address the specific safety related concerns of these groups.

2. AI-Driven Personalized Offers

Safher’s special feature is the use of artificial intelligence to improve the customer experience. While travelling, passengers are similarly notified through pop ups of nearby restaurants or services which can offer them customized deals based on their preferences. An example is when a passenger can locate a discount in a nearby café during his/her ride, making it about more than transportation, it becomes an experience.

3. Empowering Women Drivers

Safher promotes and supports women competitors while his competitors sometimes field female drivers. Not only does this empower women drivers to get rides safely, but it also enables them with economic independence and confidence.

4. Affordability Without Compromise.

What’s uber and yango’er frustration with surge pricing during peak hours. Safher removes any unpredictability with predictable and affordable fares. Aside from that, it also has exclusive first ride discounts and loyalty programs for regular users.

5. Localized Approach

Contrary to a global template, Safher shapes its services to local cultural and social contexts. The app understands and cares for the peculiar needs of its community in cities like Lahore, Pakistan and delivers service that strikes a chord with the users.

How Safher Compares

Unlike other ride hailing apps designed to serve everyone, Safher’s is unique; it has a targeted approach.

• However, Uber and Yango offer global scalability without specific, safety focused features for working with women and children.
• Some region specific options are there from Careem like Careem Women but it is implemented sparsely.
• Along with negotiable fares like InDrive, Safher prioritizes safety and a tailor made experience more.

Safher isn’t about being the next Uber, it’s about challenging the current definition of what it means to offer a secure, reliable, and empowering transportation option.

A Marketing Masterpiece

The way in which Safher connects with its audience is almost as important as the service itself.

1. Social Media Engagement

Facebook and Instagram are the platforms with which Safher reaches its audience by using attractive posts, short video ads, and interesting captions to suit search engines.

2. Search Engine Optimization (SEO).

Safher ensures its online visibility using organic strategies. Blog posts aimed at SEO, keywords and hashtags to build trust and authority, or bringing users who are looking for secure transportation options.

3. Search Engine Marketing (SEM)

Safher’s paid campaigns on Google Ads are built for the purpose of reaching specific demographics for quick, trackable results. It has a PPC strategy that includes the use of video and display ads for the greatest effect.

4. Data-Driven Campaigns

Also using analytics, Safher optimizes its marketing strategy by following key metrics including Cost Per Click (CPC), Click Through Rate (CTR), and Return on Ad Spend (ROAS) as we want to make sure marketing is efficient and reaching the right audience.

Redefining Ride-Hailing

Ride-hailing app Safher is more than just another app, it’s a promise. With a focus on women and children, an innovative AI feature, and affordablity and no compromise, Safher is creating a new benchmark in the industry.

Its mission is clear: to make a women empowered, her safe and convenient in a manner no other app has done before. And it’s not just safe for her, it’s transformative.

Punjab Police, the primary law enforcement agency in Pakistan’s largest province plays a critical role in preserving peace and order. The Punjab Police has a rich history dating back to the British colonial era.

     For the first time in Punjab history, the provincial police service has issued a complete media guideline on the covering of heinous crime occurrences. The primary goal of this strategy is to give policy guidelines to the police department’s media wing in order to build a province-wide framework for media engagement that assures control over how and when police contact with the media, as well as the information supplied.

     This initiative took place in 2019, according to Punjab Additional-IG (Operations) Inam Ghani, he said:

     “This is very important because any unauthorized release of information by police can have drastic consequences including violation of the right to privacy or a fair trial, jeopardizing police investigations or security operations.”

Punjab Safe Cities Authority (PSCA):

     . The Punjab Safe Cities Authority (PSCA) serves as a beacon of growth within the Punjab Police. This effort, launched in Lahore, illustrates how contemporary technology can alter urban security and police.

     The PSCA’s command and control centre monitors hundreds of CCTV cameras across the city, allowing for real-time responses to criminal activity and traffic offences. The incorporation of modern surveillance technologies has considerably improved urban security, lowered crime rates, and increased public safety.

     The PSCA’s impact goes transcend lowering crime rates. It has established a culture of transparency and accountability among the police force. Body-worn cameras, automated vehicle number plate recognition, and integrated emergency response systems have helped to streamline police operations and increase efficiency. The public’s trust in the police has grown significantly, with citizens feeling safer and more connected to their local law enforcement.

Kidnapped newborn rescued

     District Police Officer (DPO) Faisal Shehzad handed back the infant to the family on hospital grounds. He stated that the police had detained three women and four males in connection with the crime. Police detained the main suspect, Nabeela, her brother Ihsan, and her mother Bushra Bibi.

Helmet Campaign

     Liaqat Ali Malik, Chief Traffic Officer, characterized the ongoing helmet campaign for motorbike riders as a perfect success. The officer also stated that it is too difficult to enforce the law equally in the city, where many individuals frequently disregard even traffic safety laws.

     The traffic police launched this initiative in 2019, the Lahore High Court ordered the wearing campaign in September of last year. The department also began an awareness campaign before launching a huge crackdown to arrest and punish offenders.

     All in all, despite significant obstacles, Punjab Police continues to serve a critical role in preserving peace and order in Pakistan’s most populous province. The force is constantly reforming and modernizing in order to improve its skills and public trust. The Punjab Safe Cities Authority’s achievement demonstrates the force’s ability to bring about good change. As Punjab changes, so must its guards, guaranteeing a safer and more secure environment for all its citizens.

     Almost every major daily newspaper in Pakistan devotes a full page to crime-related stories each day. In this way, electronic media is quite similar to print media. Crime is a popular film genre worldwide.

     This supply side of news provides concrete proof that there is a demand for crime-related news. This is mostly due to two factors: First, crime is a social phenomenon that affects everyone in society. Second, it has elements of wonder and thrill linked with unusual events, as well as drama related with both the positive and negative sides of each narrative.

In contrast to many other countries, Pakistani media portrays police officers as villains rather than heroes. Many of the stories characterize them as being on the side of the criminals rather than the innocent. However, the reality is different, Police officers in Pakistan are committed to their jobs and labor in difficult situations to preserve peace and order. Despite facing great hazards and minimal resources, they continue to assist their communities.

     Recently, the Punjab Police’s crackdown on dangerous fugitives and declared offenders wanted for major offences continues unabated, with two dangerous criminals involved in murder, attempted murder, extortion, and land grabbing arrested in Iran and Muscat and returned to Pakistan.

     According to the information, high-profile criminal fugitive Abdul Jabbar, alias Jabaro, was apprehended in Iran. He was sought for more than a dozen counts of murder, attempted murder, and extortion. Last month, the aforementioned fugitive/proclaimed criminal killed four persons from the same residence in the Tatlay Wali Gujranwala region. Syed Mohsin Naqvi, Caretaker Chief Minister of Punjab, and Dr. Usman Anwar, IG of Punjab, took note of the occurrence and assigned the job of arresting the person responsible as soon as possible.

     Since 2013, there have been substantial changes in Pakistan’s police force. Police began to focus on expertise. Separation of operations and investigations has been in place since 2002; nonetheless, there have been significant shortcomings in execution because of the mix of rural and urban enforcement.

     The most major development has been the formation of Counter-Terrorism Departments in police forces across Pakistan. These divisions within police have won respect and commendation from foreign observers, and are the continual focus of donor agencies and the highest civil and military leadership owing to their national and worldwide relevance.

     Furthermore, the Chief Minister of Punjab has directed that women’s concerns be addressed urgently, with incidents of abduction, harassment, and violence against women being prioritized. Dr. Anush Masood Chaudhry, SSP Investigation Lahore, speaks with us directly.  

وزیرِ اعلیٰ پنجاب کی ہدایات پر خواتین کے مسائل کو حل کرنے میں مزید تیزی، خواتین کے اغواء، ہراسگی اور تشددکے کے کیسز کو ترجیحی بنیادوں پر حل کیا جا رہا ہے۔ جانیے ایس ایس پی انویسٹی گیشن لاہور ڈاکٹر انوش مسعود چوہدری کی زبانی ۔۔۔۔@OfficialDPRPP @ccpolahore pic.twitter.com/BtuLY5mYHM

— Investigation Police Lahore (@InvPoliceLahore) June 1, 2024

Also, On the orders of Punjab Chief Minister Maryam Nawaz Sharif, the Punjab Police Department is continuing its campaign on energy thieves. So far this year, 41024 cases have been filed against energy thieves throughout the province, including Lahore. 19709 suspects have been apprehended around the province, including Lahore. 23673 incidents of power theft were prosecuted, and 2540 defendants who harmed the public treasury were sentenced and fined. Priority actions are in continuance against the accused.

وزیر اعلی پنجاب مریم نواز شریف کی ہدایت پر پنجاب پولیس کا بجلی چوروں کے خلاف کریک ڈاؤن جاری، رواں سال اب تک لاہور سمیت صوبہ بھر میں بجلی چوروں کے خلاف 41024 مقدمات درج، لاہور سمیت صوبہ بھر سے بجلی چوری میں ملوث 19709 ملزمان کو گرفتار کیا گیا، بجلی چوری کے 23673 مقدمات چالان… pic.twitter.com/64k8EMIBFV

— Punjab Police Official (@OfficialDPRPP) May 31, 2024

Recently, Punjab Police retrieved the missing woman from Multan via Karachi with the assistance of the FIA and advanced technology, and the legal criteria were met by arresting the suspect. Dr. Usman Anwar, IG of Punjab, congratulated and applauded him on his outstanding success.

پنجاب پولیس نے ملتان سے گمشدہ ہونے والی خاتون کو ایف آئی اے اور جدید ٹیکنالوجی کے زریعے کراچی سے ریکور کیا اور ملزمان کو گرفتار کر کے قانونی تقاضے مکمل کئے۔ اس بہترین کامیابی پر انہیں آئی جی پنجاب ڈاکٹر عثمان انور کی جانب سے شاباش اور تعریفی اسناد سے نوازا گیا۔#PunjabPolice… pic.twitter.com/UQcjrCzy5Q

— Punjab Police Official (@OfficialDPRPP) May 31, 2024

     Ultimately, despite the media’s representation of police officers has a bias towards negative aspects, it is critical for people to recognize the great strides and relentless efforts made by the police force to protect and serve the public. Their triumphs and reforms need to be recognized, as do the problems they confront today.

     On October 2013, Chinese President Xi Jinping and general secretary of the Chinese Communist party (CCP) divulged the BRI initiative during visits to Indonesia and Kazakhstan. Its primary objective was, trust of fellow nations and mutual understanding.

     Around 40 years ago, the poverty rate in China was at its peak, 90% of the population suffered from starvation and poverty, that made the country miserable. However, in the next 30 years, China made a huge transformation. In 1978, China’s contribution to the global GDP was only 2%, today, China contributes more than 18% to the global GDP and poverty rate is less than 1%. China has made enormous strides in various fields, allowing them to launch the most expensive infrastructure project in history, the Belt and Road Initiative.

     To complicate matters, the BRI Initiative is not just a physical project like constructing a road, train or building, it is a far broader concept that includes a large number of networks of infrastructure projects. For instance, Technology and Communication, Investments and Trades, Land based transportation like upgrading existing roads and building new roads, energy and power, shipping routes and logistic facilities.

Figure 1- Belt and Road Initiative

     First off, China has proposed applying the BRI Initiative to enhance global connectivity, partly due to its comparative advantage in the construction of infrastructure such as communications, highways, hydroelectric power plants, and trains. The foundations of the Belt and Road Initiative stem from China’s thousand-year history of Confucianism, Confucius said: “One who wishes himself to be successful must also help others to be successful; one who wishes to develop himself must also help others to develop”. The BRI’s rationalities are tied to China’s own dramatic structural transformation in the last 37 years from an agrarian economy to an industrial powerhouse.

Historical Context: The Ancient Silk Road

     Xi Jinping presented the BRI as a reincarnation of the ancient Silk Road. The term “Silk Road” refers to the network of routes that connected ancient China with the Roman Empire, it was invented by Ferdinand von Richthofen, a German geographer.

     Similar to BRI, the Silk Road promoted trade, ideas, and cultural exchanges between the east, primarily China and the west which included Central Asia, Middle East, and Europe. However, the geographical boundaries can be confusing, considering these regions are geographically diverse and spread across different directions relative to one another.

     Furthermore, in 130 BCE, the dissemination of information, faiths, and technology as well as the advancement of civilizations were greatly aided by the silk road. The Silk Road operated in a pre-technological era, however, it supported technology by sharing secrets, for instance, making gun powder, printing, or even compasses. Moreover, the inventions that were inspired by the materials, tools, and other inventions that travelled over the Silk Road enabled people in separate regions to make use of them and discover new ideas and inventions. Thus, despite the fact that the Silk Road predates smartphones and artificial intelligence, it was essential in laying the ground work for the revolutionizing technology of today.

Dissemination of Technology

     The sharing of technology is often involved in infrastructure projects, BRI involves significant transfer of knowledge and technology between China and other neighboring countries. This can contribute to technological advancements.

     Initiatives for state infrastructure development typically address the problem of technological learning and knowledge transfer. However, when sea, land and air transportation infrastructure develop, there is possibility that technological learning can be considerably aided. When the infrastructure has reached a higher level of development, there is a strong foundation for technology transfer.

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Economic Growth

    BRI is one of the main strategic pillars of the “go global” policy introduced by Xi in 2013. it is a long-term initiative that requires cooperation from all participating nations in order to achieve more equitable and balanced development. However, the infrastructure and financial resources required for industrial and economic growth are lacking in emerging nations. China has a wealth of financial resources, including foreign exchange reserves of about US $3.5 trillion, and extensive expertise in the development of infrastructure.

     Thus, the Belt and Road initiative envisions significant infrastructure growth that will lay the groundwork for the regions industrial and economic prosperity. 70% of the world’s population, 75% of its known energy sources and territory, 25% of global trade, and 55% of global GDP are all involved in BRI-related initiatives.

     Chinese infrastructure expenditures, such as building the new administrative capital and enlarging the Suez Canal Economic Zone, habe helped Egypt. The goals of these initiatives are to increase trade and economic growth.

Job Opportunities

     BRI project implementation calls for a sizable labor force. Construction, and maintenance tasks frequently require the use of local labor, which directly generates employment opportunities in the host countries. Moreover, building new infrastructure has the potential to boost business activity in adjacent industries and indirectly create job opportunities. For instance, better infrastructure for transportation can encourage trade, which will raise employment in the logistic and trade related business. In addition, China has released a movie drama featuring its Belt and Road initiative, titled Common Destiny.

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     Furthermore, according to Aljazeera, Italy’s decision to initially embrace the BRI and subsequently withdraw reflects a paradox in its foreign policy. An Italian government source said:

“We have every intention of maintaining excellent relations with China even if we are no longer part of the BRI project”.

  

Italy formally pulls out of China’s Belt and Road Initiative https://t.co/smNGPt9qTI

— Financial Times (@FT) December 6, 2023

     All in all, there are a lot of different initiatives and the Belt and Road has become more of a label to capture a lot of what is going on in China. However, the BRI’s specifics are hard to come by, there is no confirmed list of everything and everyone involved, but its estimated to include 2600 projects in more than 100 countries, which makes it difficult to come up with an accurate price tag. The Belt and Road initiative is about China’s position in the world, it’s their strategy to outshine everyone on the international stage and label it as a reincarnation of the ancient Silk Road. Then again, several nations do not like the idea of the Chinese calling the shots.